Essity called for greater priority for continence care in a June 29, 2026 article, citing research commissioned for its TENA brand. Augur surveyed 164 frontline professionals in the UK, Italy, Canada and Australia in February–March 2026 and interviewed four independent experts. Of those surveyed, 82% had raised concerns about current practices, 95% wanted continence care given higher priority, and 49% associated existing approaches with unnecessary costs and inefficiency.
A separate OnePoll survey of 500 UK healthcare professionals in March 2025 found that 29% believed better continence management could enable some patients to leave hospital sooner; 24% linked discharge delays directly to incontinence mismanagement. Essity argues that procurement should assess the total cost of care, including patient outcomes, staff time and longer-term efficiency, alongside product prices. It proposes combining appropriate products, individual care plans and staff training, and points to England's new value-based procurement guidance as an example of considering wider benefits.