Essity's July 28, 2026, international roundup reports that TENA Men received Germany's Top Brand 2026 award from the trade publication Lebensmittel Zeitung. Essity says the award draws on YouGov Shopper data, considering growth in market share, revenue development and the number of shoppers reached.
The company attributes TENA Men's German-market performance to campaigns and communication addressing male urinary incontinence, a subject it describes as long surrounded by taboo. It highlights its partnership with the German Handball Federation as one way of bringing the topic into everyday public discussion. Essity presents the award as recognition of the brand's market performance and its approach to building consumer trust.