The LYCRA Company described its partnership with Brazilian manufacturer Eurofral in a May 4, 2026 article about Higifral Pants adult incontinence underwear. Eurofral uses LYCRA HyFit fibre in the line and has invested R$30 million in machinery. According to the supplier, the production technology allows more than 60 fibres to be applied per garment, supporting stretch, fit and movement.
The article connects the product to Brazil's ageing population and Eurofral's efforts to serve active, independent consumers. It reports that the Higifral Pants line grew 55% in the first half of 2025 compared with the same period in 2024. Alongside the product launch, Eurofral introduced a campaign featuring actor Edson Celulari across television, radio, digital channels and other media. The campaign emphasises freedom at any age and describes the product as disposable intimate underwear, avoiding the word diaper. LYCRA says this positioning is intended to make discussion of urinary incontinence more normal and reduce stigma.