Because announced on April 15, 2026 that it was expanding bladder-protection products into Walgreens and Target, completing a US retail rollout that also includes Walmart and CVS. Selected Walgreens stores will carry three items: Booster Pads and Overnight Underwear in two sizes. Participating Target stores will carry four items, including the pads and underwear in three sizes.
The company describes Booster Pads as adding up to four cups of absorbency to incontinence underwear and Overnight Underwear as absorbing up to six cups. Founded in 2017 by Alexi Suvacioglu and Luca Gualco, Because says it has served more than one million customers and has an 80% repeat-purchase rate. Its online business, including subscriptions, supplied information about product preferences, sizing and purchasing behaviour that shaped the retail assortment. The founders say the expansion responds to customers wanting access in stores they already use. Customers can use the company's store locator to check retail availability and browse its full product lineup online.