Procter & Gamble announced the Always Discreet campaign Protect the Moment with the National Football League on August 10, 2026. The campaign focuses on women who worry that bladder leaks will interrupt sporting events, family celebrations and everyday activities. A corrected version of the announcement was published on August 12.
The campaign features Elisha Jarrett, Angela Burns and Katie DeJean, mothers of NFL players Grady Jarrett, Brian Burns and Cooper DeJean. They share personal experiences about supporting their children and enjoying games while addressing worries about leakage. P&G said national television and digital advertisements would run during selected prime-time NFL games from the preseason, alongside activities and tailgating experiences at selected games.
The release also described Always Discreet's RapidDry technology as converting liquid into gel and outlined a range including liners, pads and underwear. P&G said the campaign aimed to help women participate confidently in important moments. The August 12 correction changed Grady Jarrett's first name in the original release.