In a November 14, 2025 feature on young eldercare entrepreneurs, CNA interviewed Aire founder Nivedita Venkateish about treating adult diapers as everyday consumer products. She described an emphasis on appearance, comfort and dignity after launching the Singapore brand in June 2023.
Venkateish also discussed the difficulty of recruiting people to test products or speak openly about incontinence. Active ageing centres and in-person events formed part of her outreach. These are the founder’s reported experiences and design aims, rather than independently tested performance findings. The feature is not a 2026 product-launch announcement.