Yuhan-Kimberly described a digital campaign for Depend Style absorbent underwear in a Korean announcement dated March 23, 2026. The campaign depicts the enjoyment of extended activities and aims to reduce the psychological barriers people with urinary incontinence may experience. It turns situations associated with anxiety about leakage or toilet access into scenes of people enjoying everyday life while wearing the product.
The campaign draws on a 2025 Depend consumer survey of 55 people aged 50–74. According to the company, respondents mainly wore absorbent underwear for travel, hiking, exercise and lengthy outings, particularly when toilets were difficult to access. Respondents initially tended to reduce outside activities but reported greater reassurance and freedom after using dedicated products. Yuhan-Kimberly says the campaign video passed 6.5 million YouTube views within ten days of its launch. The release also explains the company's distinction between menstrual products designed for viscous menstrual fluid and incontinence products designed for urine's higher water content. Depend plans events inviting consumers to share experiences of enjoying daily activities with the underwear.