Yuhan-Kimberly announced a new Korean campaign for Depend Style liners and pads on April 27, 2026. Its cyclist, yoga and combined advertisements portray people continuing exercise despite unexpected urinary leakage or discharge. The company emphasizes fluid absorption, care for both urine and discharge, and secure positioning, seeking to explain how dedicated urinary-leakage products differ from menstrual pads.
According to the release, the regular Depend Style pantyliner has twice the water absorbency of the company's ordinary pantyliner. It includes an instant-absorption layer for urine and discharge and side wings, described as unique within the company's liner range.
The campaign builds on an advertising-effect survey conducted from September 1 to 4, 2025, among 210 women aged 40–69 who had experienced incontinence in the previous six months. Women in their forties showed the greatest interest. Responses associating the brand with youthfulness and a premium image increased compared with 2022. Yuhan-Kimberly says the new campaign aims to present incontinence management as part of self-care.