P&G Japan announced a redesign of its Whisper bladder-leakage pads on September 18, 2026, with nationwide sales scheduled to begin in late October. The company says the revised design spreads liquid toward the front and rear of the pad to accelerate absorption in products rated at 80 cc or above. It describes maintaining fit without the pad becoming bulky after absorption and addressing concerns about movement and side leakage during walking.
The Anshin no Cho Kyushu range will gain two larger options, including a 37 cm pad with a labelled capacity of 350 cc. P&G links the refresh to demand for both comfort and reassurance against leakage. Its background information includes a 2019 company survey of 40,000 Japanese women aged in their twenties through sixties, in which around half reported experiencing urine leakage. A new television advertisement featuring actor Keiko Takeshita is scheduled to begin airing nationwide on November 1, 2026. It shows two sisters walking together and presents the redesigned pad in response to concerns about shifting during movement.